👋 TL;DR
I am a Creative Operations expert with a background of 10 years in creative and art direction. My experience as a hands-on creative prior to operations and project management has provided me with a deep understanding of creative operations, content creation and leadership skills. I am passionate about adding efficiency to the creative process and empowering my team to deliver the highest quality of content to achieve marketing goals and connect with our customers.
🖥 PROFESSIONAL EXPERIENCE
Director, Creative Resources
Spark44 - Jaguar Land Rover Creative Agency,
New York, New York
July 2019 – Present
Accomplishments
Added to the agency’s leadership team 4 months after joining S44.
Right arm to the ECD team, leading a team of 10 to 15 Creatives and freelancers
Helped lead the agency through COVID/working from home transition .
Organized an audit and focus group around agency culture post-COVID which informed the creation of a remote leadership and management toolkit.
Improved the creative workflow tracking system by partnering closely with the Project Management and Production team to solve resourcing and workload issues before they arise.
Established processes that help the creative team run smoothly internally and cross-functionally with other teams.
Monitored department workload to assigning creative teams (Creative Director, Art Directors, Copywriters, and Designers) to all work. Assess needs for staffing and outside resources.
Helped the Creative team prioritize their work and gently nudge as needed to keep things moving.
Clients
Jaguar Land Rover North America
VP, Creative Operations
Laundry Service Agency, New York, New York
January 2016 – December 2018
Accomplishments
Hired 80+ full-time Creatives for our NY/PDX/LA/Seattle offices including: Copywriters, Designers, Photo Retouchers, Art Directors, Creative Directors, Associate Creative Directors and Director/Producers, from intern to Director level.
Developed multiple processes to improve the overall efficiency of our department as well as laying the foundation for a scalable work environment by auditing our team and sitting with each department heads.
Established processes across all offices to improve communication and increase productivity.
Improved and strengthened team makeups by evaluating them daily and working closely with the Creative Directors.
Monitored teams’ bandwidth and resolved resource booking conflicts.
Directly managed up to 6 Creatives and held regular 1:1 meetings as well as monthly creative digital status meetings.
Held teams accountable to ensure work across all projects was on brief, on brand and of the highest quality.
Helped evaluate budgets for RFPs, sold work and current clients.
Collaborated with cross-functional VPs working together towards preventing and resolving issues.
Clients
Hennessy // LG USA Mobile // Bud Light // Laura Mercier // Michelob Ultra // Freixenet USA // European Wax Center
Director, Creative Operations
Laundry Service Agency, New York, New York
September 2014 – December 2015
Accomplishments
Established growing creative department's organizational chart and structure, which included: writing job descriptions and establishing benchmark requirements for achievement in each creative role on staff.
Developed strategies to retain a growing team: empowered Creatives to increase ownership of their projects, provided opportunities to develop new skills, implemented self-appraisal and performance review process.
Supervised the creative process from kickoffs and creative brief reviews to approving final assets or videos for client review.
Oversaw Project Managers’ schedules and identified priorities to meet deadlines of our integrated marketing campaigns.
Worked closely with Designers, Writers, Social Media Managers, vendors and in-house production to deliver outstanding work.
Managed on set coordination and communication with creative team & clients.
Created a database of contacts for production for photo, video & content shoots. Sourced producers, stylists, photographers, models.
Clients
Hennessy // LG USA Mobile // BMW // Amazon // Freixenet USA // European Wax Center
Associate Creative Director, Content Marketing
360i Digital Marketing Agency, New York, New York
July 2013 – September 2014
Accomplishments
Led a team of 4 art directors and copywriters to deliver projects on time and on budget across 8 different Coca-Cola and Kraft Foods brands.
Used qualitative research and strategy to develop exclusive content and recipes for Kraft Kitchens' social accounts, resulting in the recipes becoming content staples on their brand sites.
Maintained accountability for overall quality of creative work. Leading to the launch of our in-house prop closet and photo studio.
Clients
Coca-Cola – Fanta, Freestyle (US and Global) and Simply Orange Juice,
Kraft Foods – CRM General Market US (English, Spanish) + Canada (English, French),
Kraft Foods – Kraft Cheese, Philadelphia Cream Cheese and Cracker Barrel Cheese
Senior Art Director
360i Digital Marketing Agency, New York, New York
February 2011 – July 2013
Accomplishments
Developed monthly editorial calendars with copy and visual assets that I shot, styled and edited myself.
Worked multiple brands at once, in English and French.
Shot, styled and edited my own content and as we grew, organized and lead photo and video shoots.
Worked on redefining each brands’ social tone of voice and visual guidelines based on our learnings
Participated in the development and implementation of social campaigns (IMC planning.)
Developed and delivered community performance reports based on analytics using Sysomos.
Clients
General Market US (English, Spanish) + Canada (English, French), Kraft Foods – CRM
Kraft Foods – Velveeta, Philadelphia Cream Cheese, Kraft Cheese,
Reckitt Benckiser – Lysol
Accomplishments:
Developed content strategy, which resulted in the team exceeding online sales goals within the first month of handling the account.
Created weekly editorial content calendar and assured the moderation on Facebook and Twitter.
Created designs to live on our product, social platforms, print, public relations outreach as well as our events.
Worked with influencers to promote the brand outside of our platforms.
Acted as a brand evangelist on forums and blogs related to fashion and lifestyle.
Social Media Marketer
Uranium Apparel, Montreal, Quebec, Canada
April 2010 – February 2011
🤹♀️ SKILLS
Creating and implementing cross-functional processes
Project management: get things done with a positive and can-do attitude
Leadership and team management
Hiring and building top talent teams
Coaching and mentoring Creatives
Content creation.